Retailers recognize the importance of offering customers a unique and unforgettable shopping experience. One way to achieve this is by utilizing point-of-purchase (POP) displays. They are designed to capture customers’ attention and promote products.
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POP displays are an indispensable marketing tool for any retail business seeking to enhance the overall shopping experience. Although numerous types are available, opting for custom ones will ensure they successfully promote your products and complement your store’s ambiance.
This article will explore the benefits of choosing a custom POP display and why it may be a wise choice for your retail establishment.
A POP display offers a range of benefits, ultimately leading to a more engaging and effective shopping experience for your customers. Here are some of its primary advantages:
Businesses can seamlessly integrate their brand’s color, logo, and messaging into the design, which results in unique and engaging POP displays. Also, consistent and visually appealing elements increase customer brand recognition and awareness.
By creating POP displays, retailers can highlight specific items or product lines in a manner that helps customers locate and purchase them more easily. The displays can also be positioned in high-traffic areas of the store to enhance product visibility and capture customers’ attention. High-traffic areas include the entrance, near the checkout counter, and at the end of each aisle.
A custom POP display can be smoothly blended into the retailer’s brand and image, resulting in a polished and uniform appearance throughout the store. It also offers versatility regarding their placement within the store. For example, it can be placed on the floor, hung from the ceiling, or fixed on a countertop.
Although they may have a higher initial cost than pre-made exhibits, POP displays are a long-term investment tailored to the store’s specific demands and objectives. They are also durable and resistant to wear and tear so they can be utilized repeatedly.
Several displays are available for businesses to promote their products effectively in-store. The main types can be classified based on their display duration: temporary, semi-permanent, and permanent.
Temporary POP displays are ideal for short-term marketing campaigns, such as seasonal specials or product launches. They are often made of lightweight materials designed to be removed when the promotion ends. Moreover, these displays are inexpensive, easy to install, and can be put in high-traffic store areas to increase visibility.
Semi-permanent POP displays offer more flexibility than temporary displays in design and customization. They can be modified to promote new products or campaigns without being replaced. They are also constructed from more durable materials — such as plastic or metal — which makes them sturdier and more resistant to wear and tear.
Permanent POP displays are designed to be a long-term asset for businesses, made from high-quality materials like metal, hardwood, or glass. They may have a higher initial cost, but they are reusable promotional tools that may advertise products for a long time.
Northern Metal Products has been the industry leader in OEM fabrication and POP display design and manufacturing for over 50 years! Our premium displays come with limitless customization options to meet the unique needs of our customers across various industries. We also pride ourselves on providing high-quality products that are reliable, efficient, and delivered on time and within budget.
With plenty of shoppers to target at brick-and-mortar stores, it’s important to have a sales strategy that will increase the interest in your products at these physical locations. In-store advertising allows you to go head-to-head with your competitors to entice customers. Below are the major benefits of using custom displays that can elevate your brand:
A well-made custom display encourages customers to notice your brand name with flashy graphics and a familiar color scheme. You want your brand to reflect the quality of your products. It’s possible to build the display with features and characteristics that target the demographics making the most purchases.
You can print your company’s logo, slogan or a related message for maximum impact. Consistent branding lures your customers in, gets them to view you as an industry leader and affirms your credibility. Your customers will see your brand name on the custom display even after all products have sold out. These displays can reinforce your brand in the brick-and-mortar environment.
Getting the attention of buyers is the first step to securing a sale. You also have to compete with other companies in the same environment. Displays give customers an attractive introduction to your products.
Customers who often shop in person might be unfamiliar with your brand if most of your advertising targets online shoppers. They’ll suddenly notice the display as they walk through a store or past a trade booth and take interest in its message.
Displays can be creative and eye-catching with colorful graphics and intriguing designs. Customers who view the displays become interested in buying more products because of how visually pleasing the display presents them.
The ability to customize your POP displays allows you to give shoppers a personalized experience with your brand. You can customize the display to your exact needs, and many displays are reusable or recyclable. The design can fit your theme regardless of complex elements. For example, a modern design can match a store in a metropolitan area but won’t suit a more rural location.
Eco-friendly custom materials can be cut and shaped to fit your needs and printed with your ideal design. You can choose to enable a variety of display models, including floor displays, end cap displays and pallet displays. Since their designs are flexible, you can build a display for an action alley or a high-traffic area to maximize your profits. You can also save space with vertical displays that make it easy to sell products.
Custom floor displays are convenient for customers because they provide quick access to your products. These attractive displays are often used to target impulse buyers, advertise high-selling items or market seasonal promotions. Products are positioned so that they’re either eye level with customers or easily viewed below a counter and ready to take.
Displays are also convenient for stores. Corrugated displays are lightweight, and many are designed to be easily unpacked and set up. They provide a colorful distraction for customers waiting in lines and encourage more sales.
These fixtures can provide information about your products or brand so the customers have increased awareness. You can advertise anything from promotions and limited offerings to product information and your company’s website. You can also provide insights about your brand by marketing with graphics that reflect your core values or interests. If your company supports a cause, you can advertise it with your POP to attract like-minded customers.
The information and QR codes provided mean customers can spend less time looking for answers to common questions. They’ll immediately be able to tell what kind of merchandise is offered and get more information about it online.
Custom retail displays can increase the perceived value of your products at a location where many buyers initially choose to purchase them. Although online sales have increased in recent years, many customers continue to find new products at retail stores.
Customers are likely to stay loyal to a brand when they decide they like the products. Eye-catching displays stationed in key areas make it easy for them to notice your brand. Impulse buyers are also easier to influence using this style of suggestive marketing. POPs act like a salesperson who convinces people to buy a product instead of letting them go home and talk themselves out of it. Custom POP displays located near the cash register are especially successful for this purpose.
Most customized POP displays are corrugated cardboard. This material is affordable and lightweight, making it easy to unpack and set up. Their ability to be reused or recycled makes them highly economical as a marketing strategy. You can save older printed product displays for things like trade show events — they’re durable enough to hold up for years even as you start promoting new products and order displays with updated information.
You can save more money with POPs when you buy them in bulk. They’re also sustainable, with most being reusable or recyclable.
You can market a variety of products with a custom display, including batteries, toys, food/snack items and many others. Although custom displays typically work best for small, lightweight products, you can stock them with items of just about any shape or size. You can also have images and text printed on the displays.
Since POP displays can be temporary, you can also design them to reflect new trends and appeal to a different target audience. You can change your design if it becomes outdated. Furthermore, if you design a POP for a new product but want to switch it out later, you can. Depending on the display, you can adjust the signage and information to save time and money. If your company changes logos, leadership personnel or merges with another brand, you can redesign your POPs to make the transition seamless and maintain brand recognition.
Choosing POP displays is a practical, affordable way to advertise your products and business and increase profits — but only when you stand out from the crowd. When you work with our team of experts at Creative Display Now, we ensure you do that.