The retail shopfitting industry has faced a series of unprecedented challenges in recent years. With coronavirus restrictions forcing most retail outlets to close, the knock-on effects for shop fitting businesses have been especially tough. There have also been longer standing issues – be that the decline of the high street or the impacts of political changes such as Brexit.
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Nevertheless, there are glimmers of hope for shopfitting suppliers going forward, with the retail industry opening up and sales rebounding. Whether you are a new shopfitting business or are looking to keep an established company abreast with key developments, the following shopfitting trends can help you plan for the future.
Retail shopfitting is about designing retail stores so that they deliver a positive customer experience. Shopfitters can also be called in for fit-outs of establishments such as cafes, post offices, restaurants, pubs and leisure centres. Shopfitting is about more than just laying out shelves, lighting and points of sale – although this is of course essential. It also considers brand messaging and consumer psychology.
Shopfitting suppliers typically work hand in hand with a retail brand’s in-house designer or third-party architects. They draw on their experience and expertise to contribute solutions and further enhance the project. Depending on the size of the shop fitting contractor and the sorts of customers they work with, shopfitters may offer end-to-end services (initial consulting, design and installation), or they may work as subcontractors, providing specific services such as shopfitting lighting, carpentry or electronics.
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Retailers are, of course, the primary customers of shopfitting businesses, and this industry is facing a number of challenges today. Ensuring that your shopfitting company understands these trends and can meet customer needs will be essential going forward.
Here are some of the key contemporary trends in shopfitting – and what they mean for you.
Most shoppers today could, in theory, buy almost every product they could ever need online. As a result, traditional bricks and mortar shops need to differentiate themselves from online competitors. Providing experiences in-store is one of the key ways they can do this.
What this means for shopfitting businesses: Essentially, shopfitting is no longer just about installing shelves and lighting and electrical points. You will need to develop skills installing new kinds of equipment and technology. This can include lighting rigs, stages, art installations and so on. In many ways, this is positive, allowing you to be more creative. That said, it will require new skills and expertise.
Example: To provide its customers with a unique experience, a high street footwear chain decides to hold frequent DJ sets. To accommodate this change, they need a shopfitting supplier to support them with building stages and lighting which is attractive, while still allowing people to easily try and buy shoes.
Climate change is on shoppers’ minds more than ever before, and major retail chains are well aware that consumers consider a brand’s green credentials when deciding to buy with them. Retail outlets are the primary place that many consumers interact with brands. Therefore, stores are looking to make their shops feel more environmentally friendly.
What this means for retail shopfitters: In the coming years, you can expect to work on more projects with brands that are hoping to use eco-friendly materials, lighting, or flooring. You might also need to install new air conditioning systems, facades or even bicycle parking stations, depending on the design.
Example: A chain of organic supermarkets wants to ensure that all materials used in its new stores are made from recycled or upcycled materials. This means that you will need to develop relationships with shopfitting suppliers who can provide this kind of hardware.
Technology is more deeply ingrained with the retail experience than ever before. It is now normal for shops to have LCD displays, Wi-Fi and touchscreen units to order products in-store. Many stores are going much further with things like Internet of Things sensors, variable mood lighting, high tech window displays and more.
What this means for retail shopfitters: Fundamentally, it is going to be essential to learn about the various types of technology being used in the retail industry and learn how it is installed and integrated within the confines of each shop.
Example: A furniture department store discovers that people are more likely to make purchases at different times of day depending on lighting. They choose to utilise a more sophisticated lighting system that will adapt depending on the natural light levels outside. Shopfitting lighting experts need to get to grips with the underlying technology and psychology involved in modern lighting systems.
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As the trends highlighted above demonstrate, shopfitting businesses need to continually adapt to changing circumstances to ensure that they continue to meet the changing needs of customers. While the fundamental skills of shopfitting suppliers remind as important as ever, keeping up with these trends means that your company will be able to win more business.
Another way to ensure your shopfitting operations are as productive and efficient as possible is to use project management technology like PlanRadar. PlanRadar allows shopfitting businesses to view the plans for all the stores they are working on, share this with workers (you can view interactive blueprints on a mobile app) allocate tasks and monitor project progress. With PlanRadar, it becomes much easier to manage multiple jobs, save time and get more work completed.
Learn more about how PlanRadar helps shopfitting businesses like yours, or get in touch for a demo.
Before any work begins, take time to define the goals for your shop fitting project. What do you want to achieve with the space? Is it designed to enhance customer flow, promote a specific product range, or create an immersive brand experience? Identifying your priorities ensures the design and layout align with your business objectives.
Budgeting is equally crucial. Without a clear financial plan, costs can quickly spiral out of control. Be sure to account for everything from materials and labor to permits and unexpected expenses. Working with a company like BAPTT Group ensures transparency and expert advice on how to allocate resources efficiently, delivering exceptional results without overspending.
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The success of your shop depends on its appeal to your target audience. Consider their preferences, habits, and expectations when designing your space. For example, a luxury boutique should focus on creating an upscale, exclusive atmosphere, while a family-friendly store might prioritize vibrant colors, spacious aisles, and interactive displays.
At BAPTT Group, we help our clients incorporate elements that resonate with their audience, such as tailored color schemes, textures, and lighting. By aligning your shop’s design with your customers’ preferences, you can create an environment that attracts and retains visitors.
A solid design plan is essential for avoiding costly errors and ensuring a smooth process. Start with a 2D layout to map out the placement of key features like shelves, displays, cash registers, and storage areas. These plans allow you to anticipate construction challenges, optimize space, and fine-tune the flow of visitors to maximize their exposure to high-margin products.
For larger budgets, a 3D virtual walk-through is a worthwhile investment. This immersive tool lets you experience the shop from a customer’s perspective, providing invaluable insights into how the space will look and function. Adjustments can be made in real-time, saving time and money during construction.
At BAPTT Group, we provide professional 2D and 3D planning services to ensure that your space is not only visually appealing but also functional and aligned with your business goals.
Every square meter in your shop has the potential to generate revenue. Efficient space utilization ensures that no area is wasted while maintaining a comfortable shopping experience. Think vertically with tall shelving or use modular displays to adapt the layout as needed.
Consider the flow of your space—customers should be able to navigate easily without feeling overcrowded. Strategic zoning can help you highlight specific product categories or seasonal items. Our team at BAPTT Group specializes in creating layouts that balance practicality with style, helping you make the most of your retail footprint.
Lighting plays a critical role in setting the tone of your shop and highlighting products. A well-lit store feels inviting and professional, while poor lighting can deter customers. Incorporate a mix of ambient, task, and accent lighting to create a dynamic environment.
For example, ambient lighting provides overall illumination, while task lighting focuses on specific areas like checkout counters or dressing rooms. Accent lighting can draw attention to key products or displays. BAPTT Group offers expert advice on integrating lighting systems that complement your design and enhance the customer experience.
Your shop’s interior should be a natural extension of your brand identity. From the choice of colors and materials to the layout and décor, every detail should reflect your business values and style. Consistency across all elements reinforces your brand image and creates a memorable experience for customers.
At BAPTT Group, we work closely with clients to incorporate branding into every aspect of the design. Whether it’s custom signage, unique architectural features, or branded color schemes, we ensure your shop communicates your message effectively.
Durable and aesthetically pleasing materials are key to a successful shop fitting. Investing in high-quality materials may have a higher upfront cost but pays off in the long run by reducing maintenance and replacement expenses.
Consider the specific needs of your business when selecting materials. For example, a high-end fashion store might favor sleek glass and polished metal, while a rustic café might opt for warm wood tones. BAPTT Group sources top-quality materials tailored to your vision, ensuring your shop stands the test of time.
An accessible shop is not only inclusive but also legally required in many regions. Ensure your space accommodates customers with disabilities by incorporating features like ramps, wide aisles, and accessible checkout counters.
Safety is equally important. Adhering to health and safety regulations protects both your customers and your business. From fire exits to slip-resistant flooring, every detail matters. At BAPTT Group, we design with accessibility and safety in mind, helping you create a welcoming and compliant environment.
Technology has become a vital part of the retail experience. Consider integrating digital displays, interactive kiosks, or smart lighting systems to enhance customer engagement. These tools not only make your shop more modern but also provide valuable opportunities for promotions and upselling.
At BAPTT Group, we stay ahead of trends to help you incorporate the latest technologies into your shop fitting. Whether it’s creating digital signage or installing energy-efficient systems, we ensure your shop is future-ready.
The retail landscape is constantly evolving, and your shop should be able to adapt. Flexible designs, such as movable shelving or modular displays, allow you to reconfigure the layout as trends change or your inventory grows.
Planning for flexibility also means anticipating future needs, such as additional storage or new product categories. Our modular shopfitting solutions at BAPTT Group are designed to evolve with your business, giving you the freedom to adapt without major disruptions.
Summary
Successful shop fitting requires careful planning, attention to detail, and a clear understanding of your goals. From defining your budget to incorporating technology, each step plays a vital role in creating a space that enhances customer experience and drives sales.
At BAPTT Group, we pride ourselves on delivering bespoke shopfitting solutions tailored to your needs. Whether you need a detailed 2D plan, a virtual walk-through, or expert advice on branding and materials, our team is here to help.
Ready to transform your retail space? Explore our shopfitting services or contact us today. Let’s bring your vision to life with innovative design and unparalleled craftsmanship.
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