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Learn more how customers reviews work on AmazonThe global electric hair clipper & trimmer market size was valued at USD 6.11 billion in and is projected to grow at a CAGR of 3.1% from to . The growth of this market is mainly influenced by the growth in spending on grooming products and devices, the increase in availability through online portals and e-commerce websites, and the significant rise in expenditure on men’s grooming accessories and others.
Accessibility to products with advanced technology features such as beard trimmers, detail trimmer settings, and guide combs have been attracting large pool of users. Additional benefits provided by the product such as variable blade settings, enhanced user comfort, cordless operation and others are contributing to increasing utilization. Young urban consumers, with busy schedules, changed lifestyles, and extensive work hours followed by travel routines are primary customers for this market.
Growth in demand for personalized grooming products such as electric hair clippers and trimmers and availability of products equipped with innovative technology features such as precision blades, quick charging, etc. is expected to add growth opportunities for this market. In recent years, grooming products industry have incorporated cutting-edge technology in its product portfolios to address changing customer requirements.
For instance, in September , Wahl Clipper Corporation, one of the market participants in professional and home grooming products, launched Wahl Self Cut Pro. Through diligent interactions with customers and identification of problem areas, Wahl designed this products with key features such as dual grip 360, new blade angle, 150 minutes run time, Snap-N-Lock guards and more.
Collaborations among large enterprises operating in the retail industry across various regions, e-commerce businesses and manufacturers of electric hair clippers and trimmers are also contributing to the growth experienced by this market. For instance, in November , Manscaped, men’s grooming products company and one of the applauded lifestyle consumer brands, launched distribution partnership with Canada’s prominent electronic retailer, Best Buy Canada. Effective distribution strategies adopted by the market participants and improved digital footprint are expected to add growth opportunities for this market.
The cordless products segment dominated the global electric hair clipper & trimmer industry with a revenue share of 65.4% in . This is attributed to the increased convenience offered by cordless products, extended run time ensured by the advanced technology inclusions, and ease of use. Recently, consumer preferences have been shifting towards improving convenience, energy efficiency, and ease of usage. New product launches by key market participants also add to the growth of this segment.
For instance, in October , ANDIS COMPANY, which offers hair clippers, shavers, trimmers, and pet grooming tools, launched Explorer Series, including the beard & body grooming turbo trimmer and body & groin grooming trimmer. Delivery of uninterrupted, fade-free run time of up to 120 minutes of cordless trimming, three distinctive attachment combs, blade oil, blade brush, and k LED spotlight are product features associated with the series.
The corded trimmer segment is expected to experience growth over the forecast period. Demand for this product category is mainly driven by customer preferences, lower prices, and unsatisfactory experiences associated with cordless trimmers. Professional users, such as staff in salons, grooming boutiques, and other similar professional environments, use corded trimmers for continuous use of devices without limitation on running time and uninterrupted power supply.
The offline segment dominated the global electric hair clipper & trimmer industry in . This is attributed to the growing availability of electric hair clippers and trimmers in supermarkets, hypermarkets, convenience stores, etc. Collaborations among key product manufacturers and offline retail industry participants are expected to add novel growth opportunities for this segment. For instance, in October , Manscaped launched its products in Currys, a British electric retail brand with numerous consumer electronics stores across the UK. This marked the fourth retail distribution partnership of Manscaped in the UK market.
The online distribution segment is projected to experience significant growth during the forecast period. The development of this market is primarily influenced by factors such as the increasing focus of multiple brands on enhancing the digital footprint, the increase in market penetration of e-commerce businesses, and the rising inclination among consumers towards online shopping. Consumers prefer online shopping for an improved shopping experience featuring doorstep delivery, benefits such as replacement or refund, and enhanced convenience.
Asia Pacific dominated the global hair electric clipper & trimmer industry with a revenue share of 52.3% in . Growth of this market is mainly influenced by factors such as the presence of highly populated countries in the region, such as China and India, growing demand from young consumers and increase in spending related to men’s grooming, Availability of products equipped with modern technology-assisted features facilitated by the quick commerce industry is expected to fuel the growth of this market during the forecast period.
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China held the largest revenue share of the Asia Pacific electric hair clipper and trimmer industry in . This is attributed to factors such as the increasing significance of fashion and grooming in the market, enhanced accessibility through e-commerce websites, and the entry of multiple international brands in the regional industry. China is home to numerous consumer electronics manufacturers, such as Xiaomi, Wahl Clipper, and others. Product launches by various domestic companies at affordable prices likely add growth opportunities.
Europe was identified as one of the key regions of the electric hair clipper & trimmer market in . The growth of this market is mainly influenced by factors such as the presence of multiple manufacturers in the country, growing market penetration of e-commerce businesses, and availability of various products through popular retail brand stores. Growth in spending on men’s grooming, increasing awareness regarding fashion and grooming trends, and ease of accessibility are expected to fuel the development of this market.
Germany dominated the Europe electric hair clipper & trimmer market in . This is attributed to factors such as the robust manufacturing industry operating in the country, the growing significance of the men’s grooming products market, and increasing availability driven by effective online distribution. DIY grooming trends, rise in disposable income levels, and accessibility to products equipped with advanced technology-assisted features are expected to drive growth.
North America held a substantial revenue share of the global electric hair clipper & trimmer market in . This market is mainly driven by the robust growth experienced by the e-commerce industry, increasing inclination among consumers toward DIY products, and availability of multiple product ranges offered by international consumer electronics brands operating in the region.
The U.S. held the largest revenue share of the regional market in . Increasing demand from urban consumers, changing lifestyles of young buyers, growing significance of personal grooming and appearances in the country, and effective branding and marketing strategies embraced by the market participants. Ease of use, availability of products characterized by advanced technology features, and increasing accessibility through numerous offline retail brand stores across the U.S. is anticipated to drive the growth of this market over the forecast period.
Some of the key companies in the global electric hair clipper & trimmer industry are Conair LLC, Wahl, Remington, Manscaped, ANDIS COMPANY, and others. To address the growing market competition and increasing demand from urban consumers, key manufacturers have embraced strategies such as incorporating advanced technology features, enhancing their digital footprint, and more.
Wahl, a global grooming products manufacturer, offers a wide variety of products in multiple categories. Its products are categorized into professional products for barbers and hairdressers, personal care, home pet grooming, and professional animal grooming. Some of its personal care products include corded clippers, cordless clippers, blades and guides, beard trimmers, ear, nose, and brow trimmers, accessories, and more.
Manscaped, one of the international brands operating in men’s grooming products, provides an extensive portfolio. This includes trimmers, electric foil shaver, compact face shaver, electric nose and ear hair trimmer, and more. The company has a presence in multiple countries, such as the U.S., Canada, the UK, Australia, New Zealand, Singapore, South Africa, Saudi Arabia, UAE, and others.
In September , Manscaped, global lifestyle consumer brand and men’s grooming products company, launched The Chairman Pro electric foil shaver and The Chairman Pro Package face shaving kit. New additions to company’s extensive portfolio is step towards reinforcing its commitment to expand its electric shaving category portfolios with new launches and advanced technology adoption.
In August , Wahl, international brand in grooming products, with dedicated portfolio offerings for professional users, launched Kuno Clipper. Specifically designed for stylists and other professionals, the newly introduced clipper features innovation-based blade technology, compact size, light weight, and refined materials. This launch is expected to strengthen brand’s positioning in professional hair grooming products market.
In May , Philips, one of the global companies operating in the technology and innovation industry, introduced a limited-edition trimmer co-designed with Virat Kohli. Popular cricketer and former team captain Virat Kohli’s personal insights and precision engineering combined through a product design are expected to attract a large pool of young Indian consumers to the brand.
This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from to . For this study, grand view research has segmented the global electric hair clipper & trimmer industry report based on product, distribution channel, and region.
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