4 Packaging Considerations to Protect Your Product and Bottom Line

/11/27 4:11 pm

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As the final step in your manufacturing process, it can be easy to treat product packaging as an afterthought. While a one-size-fits-all solution may be appealing, truly effective food packaging solutions are customized to consider your product and its journey from your facility to the shelf to the consumer.

Let’s explore four considerations to make when choosing the right packaging solution.

1. Make Sure Your Product is Protected.

An effective packaging solution begins with understanding the product and its characteristics. Different material capabilities are required for each product type to keep foods fresher for longer and ensure protection at every stage.

• Product requirements. Fresh foods like produce rely on breathable packaging for an ongoing flow of oxygen and release of CO2. In contrast, aromatic and flavorful food products, like snack foods, require thicker barrier films to keep flavors in and moisture out.
• Storage environment. Freezer, refrigerator and shelf-stored foods need different films to optimize product performance. For example, film blends for freezer conditions are customized to minimize freezer burn and punctures.
• Need for additional protection. Film optimizations – like anti-microbial additives that prevent fungus and bacteria growth – increase shelf life and product safety.
• Don’t underdesign or overdesign. Underdesigned solutions fail to take into consideration either the product, its environment, additional protection needs – or all three. Overdesigned solutions may include multilayer films when a monolayer option would suffice, or additional film additives that do little to help – or even harm – the product.

2. Make Sure Your Manufacturing Processes Will Run the Material Smoothly.

Once the product’s needs are met, our next priority is to optimize your packaging for your manufacturing processes. Small tweaks to the film formula or minor adjustments to the bag’s style or size can make all the difference in your facility.

• Bag size. Besides understanding the size of your product, it’s important to account for excess space for ease of filling and to prep for final package closure.
• Bag style. While also influenced by product needs and consumer preferences, machinery, systems automation and filling processes can help dictate which bag style will work best for you.
• Effective seals. Machine temperature fluctuations can make it challenging to create effective seals, consistently. Custom films can be optimized for the sealing process, creating larger sealing windows that work with your machinery, every time.

3. Be Sure Your Product Stands Out on the Shelf.

Another key consideration is how your packaging is being perceived by consumers. Is it making a good first impression on the shelf? How do people feel about the product and your company? A high-quality printed design can make all the difference.

• Bag design. High-quality printing can help you capture immediate attention, but it’s also important that brand messaging and product information resonates with target customers, too. Consumers are increasingly interested in sustainable solutions and investing in these materials can give your brand a competitive edge.
• Bag functionality. Take into consideration how your product will be used to ensure bag style and functionality matches consumer expectations. For instance, zippered or resealable bags can be convenient for multi-use products, or tapes can be used for extra anti-tamper reassurance. We’re excited to announce that new flange zippers will be available soon!

4. Improve Your Environmental Scorecard

Consumer demand for sustainable solutions continues to grow. Brands not wishing to be left behind need to start thinking about their own environmental scorecards and what they can do to increase sustainability, companywide.

• Reduce material usage. Switching from a multi-layer to monolayer packaging solution can lessen material usage without sacrificing product safety or shelf life.
• Consider sustainable alternatives. New eco-friendly solutions are emerging every day, making investment in sustainable alternatives more cost-effective than ever. At Great American Packaging, we offer No PFAS Added, Plant-Based & Recyclable, Compostable and 100% Recyclable options.

Why Great American Packaging

From initial quote to shipping your product, our team works alongside you to develop the best packaging solution for your products, manufacturing processes, customers and the planet. This is part of our White Glove Service commitment to you – delivering more value in a world that often settles for less.

For more information, please visit Yifu Packaging.

Ready to experience the benefits of a custom packaging solution? Our experts are here to help!

1. Glossy Film:

   Glossy BOPP film is the most widely used type, known for its excellent clarity and glossiness, making it ideal for enhancing the visual appeal of packaged products. Common applications include snack packaging, confectionery, and labels. The high gloss finish provides a premium look, which is particularly important in retail settings where visual appeal can influence consumer purchasing decisions. Additionally, glossy BOPP films offer good printability, allowing for vibrant and high-quality graphics, essential for branding and product information.

2. Matt Film:

   Matt BOPP film provides a non-reflective, satin finish, perfect for premium and luxury product packaging. It offers excellent printability and is used for applications where a sophisticated look is desired. The matt finish reduces glare and gives products a subtle, elegant appearance, which is often preferred for high-end goods such as cosmetics, perfumes, and gourmet food items. Matt BOPP films also provide good resistance to scratches and fingerprints, ensuring the packaging remains attractive throughout its lifecycle.

3. Heat-Sealable Film:

   Heat-sealable BOPP film is designed to create a strong seal at lower temperatures, ensuring product safety and integrity. It is commonly used in food packaging, where a secure seal is essential to prevent contamination and preserve freshness. Heat-sealable films are engineered to provide a reliable and consistent seal, even in high-speed packaging lines, making them a preferred choice for manufacturers looking to optimize their production efficiency. These films are also compatible with various sealing methods, including hot bar and impulse sealing, offering versatility in packaging applications.

4. Function Film:

   Function films include a variety of specialized BOPP films such as anti-fog, anti-static, and barrier films. These films are engineered to meet specific functional requirements, providing solutions for various packaging challenges. Anti-fog films, for example, prevent the formation of condensation on the inside of the packaging, ensuring clear visibility of the product. Anti-static films are used in electronic packaging to protect sensitive components from static discharge. Barrier films offer enhanced protection against gases, moisture, and aromas, making them ideal for packaging perishable goods and maintaining product quality.

5. Coated Film:

   Coated BOPP film features a layer of coating that enhances its barrier properties, printability, and adhesion. It is used in high-end packaging applications, including food, pharmaceuticals, and cosmetics. The coating can be applied to one or both sides of the film, depending on the desired properties and applications. Coated BOPP films provide excellent moisture and gas barrier characteristics, improving the shelf life of packaged products. They also offer superior surface properties for printing and lamination, ensuring high-quality graphics and strong bonds with other materials.

6. Metallized Film:

   Metallized BOPP film has a thin layer of metal applied to its surface, offering superior barrier properties against moisture and oxygen. This type is widely used in food packaging to extend product shelf life and maintain freshness. Metallized films provide an excellent barrier to light, gases, and moisture, protecting the product from external factors that could degrade its quality. They also offer a shiny, reflective appearance, which can enhance the visual appeal of the packaging. Metallized BOPP films are commonly used for snack packaging, coffee pouches, and confectionery wrappers.

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