There are many options when it comes to printing your book. But before I give you a list of the best services to use, let me preface it by answering the key question about book printing:
For the majority of self-publishing nonfiction Authors, getting your book printed is a great choice, but getting it printed for a bookstore isn’t worth the effort.
They are different things, and I will explain the difference now because it’s key to understanding book printing options.
From the bookstore’s perspective, there are many reasons not to stock self-published books (I’ll say more on that in a minute).
From most nonfiction Authors’ perspectives, brick-and-mortar bookstores aren’t an ideal place to sell books either.
Your target audience—and the one that will make you money—is narrower than fiction book audiences. You’re much more likely to reach new readers through word of mouth.
But that doesn’t mean you shouldn’t print your nonfiction book.
Why?
Despite the popularity of eBooks, most book sales are still physical books.
When eBooks first appeared, people speculated that they would replace print books entirely.
That hasn’t happened.
So it’s a safe bet that print books aren’t going to vanish anytime soon.
That said, Authors shouldn’t waste their energy trying to get their book into bookstores. But they should still print physical copies of their book.
While it’s more expensive to design a print book than an eBook, having a print book will set you apart from the competition.
Not to mention, physical copies of your book are excellent marketing tools. Giving copies to potential clients will establish you as an authority in your field and will attract new business. And quite frankly, it looks better to readers when they go to Amazon and find an ebook and a print book to buy.
That leads to a big question: how will you print your book?
Book printing and distribution aren’t easy for first-time Authors to navigate.
In this article, I’ll talk more about your basic printing options and give you recommendations for the best book printing services.
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