It is important to note that cosmetic products containing essential oils, if packed in plastic, tend to ‘panel’ over time. Paneling causes the walls of the plastic container to collapse, creating an unappealing, hollow, and distorted look. To prevent this from happening, ensure that stability tests are conducted before choosing the final plastic packaging for your products. As a rule of thumb, plastic packaging with thicker walls helps prevent paneling.
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Metal Cosmetic Packaging
Cosmetic containers made of metal can offer a sleek, elegant, premium look that is also sturdy, non-toxic, and durable. Aluminum is a popular choice as it is easy to handle and very lightweight, making it user-friendly at the hands of customers. For small business owners, it can also be a good budget-friendly option that carries other useful benefits as well. Unlike glass, metal is less fragile and can, therefore, endure tougher transport or storage conditions, which can be favorable for those shipping over long distances. It is also highly recyclable and can easily be melted and reused for novel purposes.
One factor you may want to keep in mind is metal’s lack of transparency. Products where it may be useful for buyers to view the container’s insides, whether for better sales or enhanced user experience, may be better suited for plastic or glass packaging.
Aluminum bottles are especially convenient for dry or powdered products, as well as sprays and deodorants. Aluminum canisters are ideal for scrubs, creams, candles, salves, butter, and lip or body balms. Plastic lip balm packaging can also be used for lip products.
Glass Cosmetic Packaging
Glass containers can be an excellent choice for luxury or high-end cosmetic products due to their attractive, crystalline appearance. Available in transparent, frosted, or tinted finishes, they are especially suitable for packaging perfumes and fragrances, but are also abundantly used for essential oils, candles, skincare products, personal care products, nail polish, and makeup. One big advantage of glass as a material is its recyclability; it can be continually recycled while still retaining its quality and integrity. This can make glass products even more appealing due to their sustainability. For some consumers, glass is also perceived to be safer than plastic due to concerns over BPA exposure.
Because of its chemical inertness, glass is extremely forgiving for practically any cosmetic or skincare formulation. Pure essential oils, for instance, will interact with plastic and rubber, and so are generally stored in glass bottles. Tinted glass containers, such as cobalt blue or amber, are sometimes preferred due to their added UV protection.
On the flip side, glass containers tend to be more expensive, heavy, and fragile. For obvious safety reasons, they should be avoided for bath and shower products. Their fragility should also be given special consideration during storage and shipping.
There is a great deal of trust placed by consumers on the health and safety of cosmetic products, including its inner and outer packaging. This must translate into a sense of ethical responsibility on the part of the brand owner or manufacturer so that all steps and precautions have been taken to ensure this trust is not broken. To contribute to safety, the chosen packaging vessel must not interfere with the integrity of the cosmetic formulation contained within, and must also stand the test of time as customers interact with the product throughout its lifespan. In addition to this, the vessel must be able to safeguard its contents from contaminants, moisture, dust, sunlight (if required), and other potential sources of mishandling and degradation.
It is also important to realize that safe labeling practices and safe packaging practices go hand in hand. Deceptive advertising or marketing claims, inaccurate labeling or ingredient lists, the exclusion of expiry dates or safety warnings and other useful information can all directly impact the health and safety of consumers and should be carefully considered.
The health, safety, quality, and labeling of cosmetics packaging can be subject to both local or national regulations, including those mandated by the FDA or Health Canada. Cosmetic businesses must, therefore, be vigilant to any guidelines or regulations that are applicable to wherever their products are sold. In the US, for example, manufacturers must adhere to the Federal Food, Drug, and Cosmetic Act (FD&C Act). In Canada, they must adhere to the Consumer Packaging and Labelling Act. Another useful international specification is the ISO :, which can provide a starting point for criteria that must be considered for quality cosmetic packaging.
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In addition to abiding by laws and regulations, the avoidance of known toxic or harmful chemicals in packaging is also critical due to increased consumer awareness and education. Not only can certain substances have real, extended health impacts, but such cosmetic products can be perceived as much less desirable. Many consumers, for example, are concerned about Bisphenol A (BPA) exposure in plastics; BPA-free containers are therefore recommended.
The impact of cosmetic packaging on sustainability and the environment has become a hot topic for both businesses and consumers. Many brands have now realized the importance of transitioning to packaging that is not only safe and attractive, but also environmentally friendly. As consumers become increasingly more eco-conscious and demanding, brands that do not embody the spirit of ‘green’ or ‘clean’ beauty can be pushed aside in favor of those that do.
From a packaging point of view, factors to be considered here include reusability, recyclability, wastage, carbon footprint and other potential environmental implications, such as toxic build-ups or hazardous elements. Simply using less packaging wherever possible can be extremely useful. The product-to-package ratio can also be maximized to reduce unnecessary usage of packaging or shipping resources. Fortunately, minimalistic packaging that embraces rustic or natural looks are currently on-trend and can promote positive consumer perceptions of beauty brands.
Opting for materials that can be recycled, reused, or biodegradable can be preferable. Glass and aluminum containers are extremely recyclable and therefore ideal options for environmentally-friendly brands. Relative to other plastic choices, PET plastic containers are considered to be much more eco-friendly due to their recyclability and lower carbon footprint. Investing in ECOCERT verified or Fair Trade products can also be useful in strengthening an eco-friendly brand statement. Whether or not sustainability forms an important core of your company’s brand identity, it is important that all cosmetic brands take proactive steps towards protecting our ecosystems, conserving natural resources, and contributing to the overall safety and integrity of the environment and human life.
The successful shipping and delivery of products rely on the packaging decisions made at the very start of the process as well as investing in the sturdy and appropriate outer packaging. If not carefully thought through, products can end up broken, damaged, scratched, or dented during transportation, leading to costly compensations and unhappy customers. The size, shape, and weight of your product can initially be considered. A small item, such as a lip balm, can be easily shipped in a bubble mailer or padded envelope, whereas larger items will require an appropriately-sized box with protective filling. Brown paper, tissue paper, packing peanuts, and bubble wrap are commonly-used fillers and protectors used in shipping which help absorb impacts from falls or rough handling.
The material of the product container, as well as the product itself, is also important to take into account. The risk for potential damage or deformations due to transport, shipping, or weather conditions should always be assessed ahead of time, and conducting a test delivery can be an effective way to foresee any complications. Glass products are extremely fragile and must be carefully enclosed in multiple layers of bubble wrap or air pillows, filled with packing peanuts, and may also need to be double boxed if particularly heavy. While aluminum containers are more resistant to breakage, they can easily dent or contort on impact if not protected.
Other products that are particularly vulnerable include liquids and oils, which may leak out during transit, as well as crushable items such as bath bombs and candles. Cream, lotion, or shampoo bottles can be enclosed with layers of waterproof wrapping along with air pillows for extra cushioning. The container lid or cap must already have been tested for leaks and spills. Products like candles and bath bombs are best packed in a hardy box and padded in a way that ensures little to no movement, accompanied by an appropriate warning label.
Lastly, be sure to consider the functional experience and attractiveness of your outer packaging as well. Few things are as exciting as unboxing a long-awaited order or purchase! The creative use of colors, ribbons, or a thoughtful note can go a long way in creating an impactful and memorable first impression.
Explore NDA’s packaging solutions for beauty and personal care brands here.
Access information on the US Federal Food, Drug, and Cosmetic Act (FD&C Act) here.
Access information on Canada’s Consumer Packaging and Labelling Act here.
A great glass cosmetic jar should meet various criteria to effectively store and preserve cosmetic products while also enhancing the overall user experience. Here are some key factors that contribute to a great glass cosmetic jar:
Material Quality: High-quality glass is essential. It should be durable, thick, and resistant to shattering. It should also be free from impurities that might affect the product within.
Airtight Seal: A well-fitting, airtight seal is crucial for preserving the freshness and efficacy of cosmetic products, preventing contamination, and extending shelf life.
UV Protection: Glass jars with UV-blocking properties can protect light-sensitive cosmetic products (e.g., those containing retinol or antioxidants) from degradation due to exposure to sunlight.
Size and Shape: The jar's size and shape should be suitable for the specific cosmetic product it holds. This can affect ease of use and aesthetics. It should also be designed for easy dispensing, if necessary.
Transparency: Clear glass jars allow customers to see the product, which is often desired for showcasing the colour and texture. However, some products benefit from opaque or tinted glass to protect from UV rays. If you are making your own it will be normal to make small batches so use what suits your taste!
Lid or Closure: The lid or closure should be easy to open and close securely. It should also complement the overall design and functionality of the jar.
Labelling and Branding: A great jar allows for effective labelling and branding. This includes providing a smooth, even surface for labels or direct printing and ensuring the label adheres securely.
Eco-Friendly: Many consumers today prefer eco-friendly packaging. Glass jars are recyclable and reusable, which can be a significant selling point.
Hygiene: The design should minimize contamination risks. This may include features like a protective inner lid or a Wad which helps with spillage and wastage.
Durability: Glass jars should withstand handling and potential drops without breaking. Many customers appreciate products that feel substantial and high-quality.
Weight: Glass can make jars heavy, so consider the weight of the final product. It should be suitable for its intended use, whether that's for home use or travel.
Cost-Effectiveness: While high-quality materials and design are important, the cost should still be competitive. Balancing quality and price is crucial.
Customization: Depending on your brand and product, the ability to customize the jar's size, shape, and colour may be important for differentiating your products in the market.
Sustainability: Glass jars are more sustainable than plastic, but consider the environmental impact of production, shipping, and disposal.
Ultimately, the ideal glass cosmetic jar will depend on the specific product and your brand's values. It's essential to balance functionality, aesthetics, sustainability, and cost to create a product that meets your customers' needs and expectations.
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