After becoming aware of upcoming trends in product packaging, you might be looking for more reasons to review your current investments and determine the direction you must take—whether you sell products, design boxes, or supply packaging or the materials to make them.
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Researching your niche or local area is necessary to stay in step with your competitors. You can tell how patronized a business is in your city, town, or neighborhood by counting the pairs of hands or the number of households—and trash bins—that end up having its product packaging.
However, learning about the packaging industry’s status on a global scale can prepare you for the long haul and spark new ideas.
Packaging suppliers and their customers continue to face cost reduction and pricing challenges. Nevertheless, current statistics show a healthy demand for custom product packaging. Let’s discover what makes it a thriving business worldwide.
The market value of custom packaging worldwide was pegged at $43.88 billion in . Growing at a predicted compound annual growth rate (CAGR) of 5.32%, the sector will be worth $63.07 billion by . Meanwhile, the global packaging design services market had an estimated value of $24.63 billion in .
Analysts forecast it to be worth $32.42 billion by based on a CAGR of 4%. On the other hand, packaging printing has a projected CAGR of 4.2%. By , the value of food, beverage, personal care, and cosmetic sectors is predicted to rise to $433.4 billion. Let’s look at the status of packaging design services by region:
The global food and beverage packaging market was $385.1 billion in . Bakery goods, confectionery, noodles, and pasta held the largest market share. Demand for packaged food, such as pre-cut vegetables, microwaveable snacks, and other ready-to-eat meals, has been forecast to remain high.
Consumers expect packaging that allows on-the-go consumption (single-serve beverages and snacks) and extends the shelf life of food items so they can stock up. Food safety and hygiene are the other top priorities. However, more food manufacturers will turn to flexible packaging solutions. Drinks in plastic bottles will continue to grow popular due to convenience and recyclability.
Smithers’ “The Future of Global Packaging to ” report says that flexible plastics and paperboard are currently the most preferred packaging materials. However, paperboard (folding cartons, corrugated board, and liquid paperboard) takes up the larger chunk of the two, accounting for 31.8% of global packaging material value.
eCommerce and new premium sustainable paper alternatives to plastic are the primary growth drivers. Moreover, paper will continue to be the top option for soft cheeses, flour, sugar, fast food wrapping, medical packaging, and metalized cigarette bundling.
The industry grew 4.9% between and amid the growing preference for biodegradable and compostable solutions. Younger consumers and urban dwellers are among its top users in America. Bags and sacks dominated this segment with a 25.4% share. Safety consciousness during the COVID-19 pandemic accelerated the demand for “green packaging.” North America is expected to dominate the global market share in sustainable packaging (25%), followed by East Asia (18.5%) and Western Europe (16.4%).
In America, 43% of respondents to a McKinsey survey gave environmental considerations high importance. However, prioritizing this issue varies based on age and location amid inflation concerns:
About 50% of consumers expressed willingness to pay more for eco-friendly packaging, but only by 1% to 3% more. The report emphasized that sustainability has taken a back seat to product affordability, quality, and convenience in buying decisions.
However, according to a New York University study, products tend to increase their appeal among American shoppers when brands add two sustainability claims to core attributes (such as health benefits, financial savings, and community benefits).
Two-piece boxes were the most widely used among luxury rigid box types. Electronic consumer goods, perfumes, cosmetics, and jewelry fueled demand for this format, which accounted for over 31.4% of the market share.
Meanwhile, boxes with magnetic closures are expected to capture 45% of the global market in . Besides their premium look and feel, their appeal comes from ease of use and enhanced product protection. Asia-Pacific will reportedly be the epicenter of luxury packaging growth as the region continues to experience a surge in new fashion and cosmetic product launches.
More high-end brands are adopting sustainable materials. Brands will continue to align their packaging with their buyers’ heightened environmental consciousness by going plastic-free. For example, Apple offered its Apple Watch Series 9 in fiber packaging. The tech giant announced that it will fully replace its plastic packaging with a fiber-based alternative by .
According to Smithers’ “The Future of Labels and Release Liners to ” report, pressure-sensitive (self-adhesive) labels bagged the largest (almost 45%) market share by volume. The majority—nearly 40%—of label suppliers used flexographic printing for production in .
Such printers are known for their exceptional quality even while operating at high speed, making them a reliable choice. Moreover, they can work on various materials, including metal, glass, and other non-porous surfaces. Digital label printing solutions will achieve a CAGR of 6.39% between and to record a USD2.32-billion incremental growth.
The top end-user segment for these labels consisted of alcoholic drink manufacturers (almost 30%). At the same time, the chemicals sector has also contributed to its growth amid the increasing need for labels that can withstand harsh environments and prevent counterfeiting and tampering.
Authenticity is critical. In particular, the call for transparent food product information has grown stronger among grocery shoppers from to (from 69% to 76%). Consumers are pushing for “clean labels” that clearly and honestly state the product’s identity, net weight, nutritional facts, ingredient list with allergen and health claims, and manufacturer’s address.
In fashion, two-thirds of shoppers want more accountability about product sourcing, manufacturing processes, and labor practices. As a result, brands have started incorporating QR codes and digital tags into their labeling to provide such information.
Shoppers are also wary of “greenwashing” or sustainability claims. A Sustainable Brands and Ipsos survey revealed that 67% of consumers are suspicious of businesses using environmental and social messages to entice them to buy. Meanwhile, a NielsenIQ report says 77% of consumers will stop buying from “greenwashed” brands.
As mentioned earlier, digital tags or smart packaging allow businesses to monitor food, chemical/medical products, and fragile items that need to maintain freshness and temperature requirements. Examples include QR codes, RFID, and NFC chip-enabled labels. With a projected CAGR of 4.5%, this $24.6-billion segment is estimated to reach $38.3 billion by .
Contact us to discuss your requirements of Customized printing packaging Suppliers. Our experienced sales team can help you identify the options that best suit your needs.
This segment’s growth drivers include the developing eCommerce market, the rising elderly population, and increased demand for superior logistics, especially in emerging economies experiencing rising tech modernization. These labels provide authentication and promote product safety in case of product recalls. Brands are also using smart custom labels or tags to learn more about buyers and offer interactive experiences.
Automation levels have increased in 91% of North American packaging companies in recent years to reduce errors, increase speed, lower labor costs, and improve product quality. Autonomous mobile robots can transport products and materials around warehouses.
Meanwhile, larger and more stationary robots handle labeling, sealing, and palletizing. Another trend is the deployment of collaborative robots or cobots to work alongside human staff. They’re programmed to do repetitive and dangerous or strenuous tasks.
SkyQuest sees Asia-Pacific as the fastest-growing hub based on International Federation of Robotics data, which shows that 63% of worldwide industrial robot sales come from this region. China and Japan are among the leading players, particularly in the fiercely competitive food packaging sector. Facts & Factors researchers valued the global packaging automation market at $68.95 billion in . They foresee it growing to $124.53 billion by at a CAGR of 7.67%.
Market.us predicts that AI in global packaging will rise at a CAGR of 11.26% from USD2.67 billion in to USD7.33 billion by .
The ML segment took 47% of the market share with its role in enhancing operational efficiency. Companies are integrating AI into their production for quality monitoring and control. Predictive maintenance is another innovation in packaging operations, helping production heads and owners save costs by detecting anomalies or errors, thereby preventing failures. AI can also streamline inventory management to ensure optimal stock levels. At the same time, it can determine the most efficient routes to hasten the delivery process and minimize transport costs.
Meanwhile, the packaging design and customization segment captured a 33% share with the rise in personalization and innovative solutions. Ultimately, AI-powered tools can help businesses track and analyze shopper behavior, patterns, and preferences in real time. The results of the analysis can then help them tweak packaging to suit their buyers’ preferred design, from color and size to messaging. eCommerce experts say that applying these insights can help boost sales by over 70%.
An awareness of market and consumer data on product packaging allows you to properly harness the power of these motivational triggers to purchase.
We can’t focus on design innovation and production tools alone. If we desire business longevity, we must stay informed—not just to mitigate workflow risks. We should use data to discover opportunities for customer engagement, exploration, and growth.
Armed with the facts we shared above, you can reflect on your current business strategy more objectively and chart a resilient future.
I've ordered custom a few boxes for a game from Elite. They're easy and fast to.. work with. They sent a few options, answered my questions, and helped when I had to adjust the size of the box. The product is high quality and looks very professional.
Read more James Cannon -01-03 ★★★★★I want you to know how happy I am with the box set your company, Elite Custo..m Boxes, made for my books. The products are of high quality and the price was reasonable. Your design team worked closely with me to ensure that I would be pleased with the result, which I most certainly am. I plan to use your company for all our future printing needs. Thank you for a job well done.
Read more Chris Wood -04-01 ★★★★★Mike was great to work with on a really large project we had. Worked through any .. issues we had quickly and efficiently. Mike also made sure we had the boxes earlier than expected allowing us to make our deadline.
Read more Deb Coldiron -06-06 ★★★★★Elite printed a book box for a client of mine for a book set. I included a spot gloss.. and it turned out wonderfully. The template was excellent and the instructions for specs were very clear. They were swift and available with communications. I will use them again for other clients. I am extremely pleased with how my experience went and with the quality of the printing.
Read more Can I get a sample before placing an order?Yes, you can get a sample before placing an order, but it is available only on demand, and you will have to pay for it.
Can I provide my own artwork?Yes, you can provide your own artwork, but you will need to get in touch with our designers for this. They will guide you regarding the format and resolution requirements.
How do I know if my design is ready to print?Our design team will review your design for errors like artwork resolution or blurriness, etc. If they find any issues in your design, they will inform you within the proof and help in resolving them. Please note that our team will not review grammar and spelling mistakes.
Can I print inside the box?Yes, you can print your design on the outside, inside, or both sides of your product boxes. Prices change if you want to print on both sides.
Shall I pay for plates or die charges?No, you won't need to pay any extra amount for plates or dies, even for shipping. There are no hidden charges; the prices you see on the quote are final.
What factors affect the pricing?Generally, five things affect the price: box material, dimensions, box style, ink usage on the box, and quantity. If you order in bulk, you will get custom boxes at wholesale prices. If you need further information regarding prices, you can contact us anytime, and we will assist you.
When will I receive my custom product boxes?It takes 8 to 10 business days to produce your personalize boxes, and an additional 3 to 4 days for delivery. Rush orders can be completed in 4 to 5 business days.
Can you ship outside the United States?Yes, it is possible to deliver boxes to countries other than the USA. First, you will need to make sure that your box meets the size and weight restrictions of the shipping company.
Are there any hidden charges?No, there are no hidden charges for custom packaging solutions. The prices you see in the final quotation are the ones you will pay.
How do I choose the right packaging material for my product?Our team of experts can assist you in selecting the most suitable packaging material based on your product’s size, weight, and protection needs.
Are you interested in learning more about customized packaging solutions? Contact us today to secure an expert consultation!