When someone first has an idea for a business, the last thing they are thinking about is
packaging, let alone eco friendly packaging, but it shouldn't be. In the world of E-Commerce, the package that a product comes in says much about your brand and it has a huge impact since it's the first impression a customer has when they first touch it.
While you can't control what a shipping company does with it, the condition, overall appearance, and protection provided, all play a factor consciously or subconsciously in how a consumer thinks.
Imagine it like getting a birthday present: the poly mailer comes with several boxes, but you noticed one of them is wrapped in colorful paper with a beautiful bow on the top. You instantly get excited and curious just because of the look of it. Even if the contents were the same, this is a way better present than receive one within a cardboard box.
When you think about it in those terms, choosing the kind of packages you use isn't so cut and dry, especially depending on your industry and the types of consumers you attract. For example, coffee brands require a specific type of eco friendly coffee packaging to ensure their coffee beans stay fragrant and fresh.
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