Fruit and vegetable packing is a farm practice that includes getting fresh crops from the field to the customer. Given the fact that all fruits and vegetables are highly perishable crops, choosing the right fruit and vegetable package can be vital for farmer’s survival on the market.
The main function of a package is to maintain fruits and vegetables, in a way that will preserve their quality and extend storage life.
More importantly, fruit and vegetable packaging represents an integral component in marketing management. As a matter of fact, a package is a way of communication with the customers, and therefore, it’s directly related to the sales strategy.
Regarding its function, fruit and vegetable package can be observed in two ways:
Regardless of its function, there are various types of fruit and vegetable packages. These include:
Farming is a very special activity that is highly dependent upon natural processes. In regards to that, every farm management should be unique. Each farmer’s decision, as well as each farm practice, can result in unexpected results. The same is with crop packing management. In order to manage crop packing successfully, while deciding on the right crop package, farmers should keep in mind a few of the following tips:
1. Crop requirements; each crop has its own package requirements, for instance, berries are much more susceptible to damage than apples, and therefore, they require carefully managed packing.
2. Crop transport and storage management; there is a difference between packing the crops that will be directly delivered to the market, and crops that will be stored for a certain period.
3. The storage; crop package should be in accordance with the type of storage (CA storage, cooling storage, simple storage facilities, pre-cooling), as well as with the duration of the storage (short-term or long-term storage).
4. Message to customers; the package is a way of communicating with the customers. Therefore, before packing their fruits and vegetables, farmers should consider how they want to present their products to customers.
5. Value for money; when deciding on crop package, a farmer should be aware of his own financial possibilities. Besides that, for certain high-value crops (e.g. blueberries), farmers can afford higher costs of packaging. On the other hand, for crops such as potatoes, farmers prefer using more affordable packaging solutions.
Some farmers do not add importance to crop packaging. However, choosing the right package for crops can be a turning point for preserving the yield and maintaining crop quality. Above all, crop packaging will determine farmer’s success on the market.
Text sources: Fruit and Vegetables: Harvesting, Handling, and Storage; Keith Thompson
Image sources: Fragaria || FreshPlaza || Agroservis || Mom Endeavors || Coveris
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